André Guzman · Landau, Germany

Commercial activation of
entertainment IP.

Strategy, marketing execution and retail activation in one place, for licensors in film, streaming and gaming.

What I'm working on

Building a company with a creative partner.

While he runs the creative direction and production, I run strategy, the commercial case and the route to market. We are setting the company up now and it will have its own name and its own address shortly. Until then you will reach me here.

The work itself is already running. If you have arrived here from an email or an invitation, that is why the domain says my name and not the company's.

Strategy Content Community Event Retail
Background

Twenty-one years in pop culture distribution.

The last seven as COO and CBDO on the management board of Europe's largest independent distributor in pop culture and gaming, with full P&L ownership across nine markets. Sales, purchasing, brand and business development, scaled from a handful of people to more than forty.

That is the side of the business most people in marketing never see. What a licensor decides, what a retail buyer will take, and what happens to a product when the activation was never designed to sell any.

21
Years in
distribution
€130M
P&L
ownership
9
European
markets
Also

Systemic business coaching

I am a certified systemic business coach (ECA/QSA) and work with leaders who carry real responsibility, on how to lead, how to decide, and how to keep the different roles in a life from crowding each other out. This runs alongside and separately from the work above. Enquiries by email.

Contact

office@andre-guzman.com